الوصف الوظيفي
Job Description / الوصف الوظيفي
A2Z School of English is looking for an active and results-oriented Marketing Officer to support the growth of A2Z through digital marketing, field activities, partnerships, and strategic marketing initiatives.
Main Responsibilities / المسؤوليات الرئيسية
- Marketing Planning & Strategy: Develop marketing plans and strategies, prepare associated marketing budgets, conduct market and competitor analysis, and identify opportunities to increase enrollment and strengthen the brand.
- Digital Campaign & Community Management: Execute day-to-day digital marketing campaigns, prepare basic marketing creatives and translations, schedule social media content, manage and engage online communities, generate and follow up with leads, and maintain accurate lead tracking and CRM records.
- Field Marketing & Partnerships: Conduct field visits and promotional activities, build relationships with companies, organizations, schools, universities, and other institutions, and develop cooperation agreements that create new customer and enrollment opportunities.
- Market Positioning, Pricing & Growth: Evaluate pricing structures and competitor offerings, identify new customer segments, and develop attractive pricing policies, promotional packages, offers, and proposals aimed at increasing enrollment and maintaining market competitiveness.
- Analysis & Management Reporting: Monitor and analyze marketing campaigns and other marketing activities, evaluate performance against objectives, and provide management with regular reports, insights, and recommendations for improvement.
- Cross-Team Alignment: Work closely with relevant teams and departments to align marketing activities, campaigns, pricing, offers, and strategies and ensure effective implementation across the A2Z Program.
Qualifications & Skills / المؤهلات والخبرات
- Bachelor's degree in Marketing, Business Administration, International Business Management, or a related field.
- Previous experience in marketing, sales, business development, or a related role is preferred.
- Good knowledge of social media, digital marketing, and community management.
- Ability to develop marketing plans, budgets, reports, and competitor analyses.
- Basic content creation.
- Familiarity with CRM systems and lead management is preferred.
- Strong communication, negotiation, analytical, and interpersonal skills.
- Leadership skills.
- Ability to conduct field visits and communicate professionally with businesses and institutions.
- Good command of Arabic and English, including basic marketing translation.
- Good computer skills, particularly Microsoft Excel and PowerPoint.
- Organized, proactive, creative, and able to work toward assigned targets.
We're Looking for Someone Who / نبذة عن المرشح المثالي
- Enjoys communicating with people, is comfortable working both online and in the field, can combine creative marketing with analytical thinking, build professional relationships, and take an active role in growing A2Z brand.
Position Details / تفاصيل الوظيفة
- Position: Marketing Officer
- Organization: A2Z School of English
- Work Type: Full-Time
- Location: Sana'a, Yemen
- Ad period: 10 days